Marketing Management in Practice
- To interpret complex marketing issues and problems using relevant theories, concepts and methods with regard to ethical conduct.
- Knowing how to apply contemporary marketing theories to the demands of business and management practice.
- Find and generate information/data needed to inform problem solving in marketing using appropriate methodology.
- Analyze information/data critically and synthesize new knowledge and communicate that knowledge via engaging written and oral formats.
- Organize information and data to reveal patterns and themes, and manage teams and evidence gathering and problem solving processes.
- Conduct the process of inquiry, and respond to feedback, accounting for ethical, social and cultural (ESC) issues.