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Marketing Management in Practice
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Marketing Management in Practice
To interpret complex marketing issues and problems using relevant theories, concepts and methods with regard to ethical conduct.
Knowing how to apply contemporary marketing theories to the demands of business and management practice.
Find and generate information/data needed to inform problem solving in marketing using appropriate methodology.
Analyze information/data critically and synthesize new knowledge and communicate that knowledge via engaging written and oral formats.
Organize information and data to reveal patterns and themes, and manage teams and evidence gathering and problem solving processes.
Conduct the process of inquiry, and respond to feedback, accounting for ethical, social and cultural (ESC) issues.
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